You will learn how the media operates, how to think like a reporter and plant the questions you want to answer, how to craft the communications agenda with effective and memorable quotes and soundbites, and then deliver YOUR message with greater clarity, confidence and credibility - whether it's for local or even national media. You will also learn media strategies that work and how to use the media as an ally versus an adversary. You will employ the techniques to help you overcome stage fright and any fear and intimidation of the reporters and cameras. After our media skills training you will find yourself actually looking forward to the media interview and perhaps becoming a regular "go-to" media guest when they are seeking a subject matter expert. Just imagine what that type of positive exposure could do for you and your organization!Read More
Our media training workshops – the most comprehensive in the marketplace today – will prepare you for the media interview - from the basic standup to standing in front of an array of reporters and cameras during a news conference in a crisis media event. We employ lively instruction (not lecture), class exercises, assorted video clips, and your videotaped interviews that focus on your specific issues. Whether it's in a group media training or executive one-on-one setting, you will learn how to develop and deliver media messages that work, how to handle hostile media, survive the ambush interview, and maintain control of the situation. In our Crisis Media Training we teach you how to develop and implement your crisis management plan, control the message, and survive media crisis.Read More
Our programs have been developed and are taught by Michael Drake and other experienced media professionals. Michael has three decades of experience working on BOTH sides of the microphone-- as a reporter and news anchor asking the tough questions, AND as the media spokesman responding to reporters' tough questions, even in crisis situations. (Visualize a semi-circle of 56 reporters and TV cameras in front of you.) He has appeared in on stations around the country and around the world, and repeatedly on the major broadcast and cable news networks including CNN™, Fox News™, NBC™, ABC™, PBS™, and more. Learn the tricks and techniques developed from 30 years of real-world media experience from an experienced media coach.Read More
I always get a kick out of so-called presentation skills trainers who say if you’re nervous just talk to the […]
In any media interview the purpose is to communicate – information about your company, your programs, your organization – and […]
It’s easy to ask the questions in a media interview; it’s quite different, and a lot harder, to develop the […]
Over the years Michael Drake has helped my department’s staff, and me, become ever more effective in our communications with the media under all manner of circumstances. The skills with which he imbued us weren’t just for “media survival,” rather they enabled us to take almost any situation and make a positive impression when telling the public about what we do for them. Further, he taught our team how to present very technical subjects in understandable and meaningful ways to diverse audiences. I don’t give glowing recommendations easily, yet Michael Drake has earned a 10/10 in my book and I highly recommended him and his communication skills training courses.