Advanced Media Training
Our Advanced Media Training goes well beyond the basics and includes additional instruction and more intense practical exercises in developing the communications agenda and media strategies for a variety of interview situations.
Scenarios include the remote/satellite interview, the hostile reporter, the ambush, and responding to multiple reporters. Participants are taught how to prepare an effective media agenda and deliver it with clarity and credibility without incurring liability.
In Advanced Media you will learn to CONTROL the SITUATION and the MESSAGE
Topics include:
• When Bad News Breaks – How to Fix It!
• Under Attack: Defending your position & moral code
• Controlling the Situation – Controlling the Message
• Setting and Enforcing the Ground Rules
• Survival Under Fire – Handling the Hostile Situation
• The Ambush – Seizing Control & Remaining Cool
• Preparing Your Communications Agenda and Dynamic Quotes
• The Satellite Interview – Talking to the Lens
• Effective delivery of your message even under fire
• The Media as an Ally rather than an Adversary
• Assessments – Action and Follow-Up
• Developing and Implementing Media Strategies
Using Social Media
The traditional media – print, TV, radio – are no longer the only game in town. We also teach how to utilize the social media to convey your message to the media and to the public, how to ensure fair and accurate coverage by the media, and how to make appearances on the local media easier without leaving your office.
Video Taped Interviews
Scenarios range from normal television and print interviews to hostile media and include the ambush, and satellite / remote interviews. Exercises and videotaped interviews are designed to help you develop the media message, control the TV jitters, and deliver your message with confidence, credibility and authority.
Instructional Methods / Materials
* Lively instruction with assorted video clips
* Interactive Class Exercises
* Videotaped mock interviews with follow-on class critique
* Media Skills Workshop – Advanced Media Workbook
* A DVD of each participant’s on-camera interviews with reinforcement of skills learned and suggestions for future improvement.
Instruction Based on Experience
Instruction is by Michael Drake and other experienced media professionals. Michael has conducted hundreds of interviews as a reporter, public affairs host, producer and news anchor. He has also been in front of the cameras for scores of interviews (both live and taped) as a public information officer and media spokesperson for various organizations. He has appeared in every television market in California as well as several overseas cities, and repeatedly on the major American networks including CNN, Fox News, NBC, ABC, PBS, et al. He has also planned and conducted several news conferences and served as the principal spokesman in crisis situations.