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Media Training and Presentation Skills Training Nationwide. (888) 656-1984

Author Archives: Michael Drake

Engage Your Audience

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I always get a kick out of so-called presentation skills trainers who say if you’re nervous just talk to the wall in the back of the room. Why not just turn around and talk to the wall behind you. It’s actually closer. You’ll have the same amount of audience  contact. Surprisingly some presenters do that […]

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Training for Media Interviews – We Can Help

Looking for a qualified media trainer? Someone who can teach you how to thoroughly prepare for the media interview, how to think like a reporter and anticipate the questions, how to “lead” the interview where you want it to go, how to craft the perfect message, and then deliver that message with credibility and confidence? […]

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Just Words?

“Mr. Gorbachev, tear down this wall.” – Ronald Reagan at the Brandenburg Gate in Berlin, June 12, 1987 “We shall fight on the beaches. We shall fight on the landing grounds. We shall fight in the fields and in the streets. We shall fight in the hills. We shall never surrender.” Winston Churchill in a […]

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When the Reporter Calls – How to Prepare for the Media Interview

Before consenting to the media interview there are some things you need to find out first. Don’t walk into an ambush interview. Tips at MediaSkills.com

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Make Sure You Are Understood

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In any media interview the purpose is to communicate – information about your company, your programs, your organization – and you you must do it succinctly, without jargon and in a manner the audience can understand. Remember your audience doesn’t have the same background as you. So make sure you are understood. More media training tips at MediaSkills.com

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It’s Much Different on the Other Side

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It’s easy to ask the questions in a media interview; it’s quite different, and a lot harder, to develop the communications agenda and deliver your message concisely, with credibility and confidence in the constraints of today’s media interviews. Media Training from a former reporter / news anchor and media spokesperson – experience on both sides of the microphone.

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Add Some Passion and Energy in the Interview

No one wants to watch a boring interview – not the reporter doing the interview, not the producer in the booth, and not the audience. It’s too easy for the audience to change channels. Add some passion and energy to your media interview and you could become a regular guest. That’s free promotion for you and your organization you can’t buy.

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Isn’t Experience Required to do Media Training?

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Merely “hanging around the media” or working as a “booker” or reading a book on it isn’t enough to offer media training. Get real-world media training from an experienced TV and radio news anchor and reporter AND former media spokesperson – someone who has actually done it and been on the major networks, even in crisis situations.

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Anything else? How to close out the media interview

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At the conclusion of a media interview most reporters will ask one final question: “Anything else?” It may also be phrased as, “Is there anything we haven’t discussed you’d like to talk about?” This is a great opportunity for you to emphasize your primary message.

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