It’s Much Different on the Other Side
- 09
- Dec
A lot of media trainers have actually worked in the media and asked the questions during an interview. Some so-called “media trainers” have merely booked interview guests for other interviewers on news programs but have never asked a question on the air. Still others have no experience whatsoever in a print or broadcast news center.
In the media, it’s one thing to ask the questions; it’s quite another to prepare for the tough media interview, to develop a comprehensive communications agenda, to craft the perfect quotes and soundbites, and then deliver that message, often under fire, with confidence, credibility and authority.
It’s yet another to face an entire horde of reporters on a major story, or worse, during a crisis. You have to know how to control the situation, how to control delivery of the message, and how to reinforce your key points. It’s actually a much harder assignment than merely asking the questions – you have to come up with answers.
Most media trainers teach media having worked only one side of the microphone – if they have even that amount of experience. That only gives you a one-dimensional perspective of what you are really going to encounter out there. Compare it to taking flying lessons from someone, but only learning how to take off and not the most critical part – how to land the airplane.
There’s only one company in the marketplace, that we know of, that offers comprehensive media training based on actual experience working on BOTH sides of the camera, BOTH sides of the microphone – as the reporter asking the questions AND as the media spokesperson delivering the prepared message, even in crisis situations before an array of reporters and cameras.
Which would you rather rely upon to help you prepare for your next media encounter, or worse, your coming media crisis?
The Media Skills Workshop offers training based on 30 years of experience on BOTH sides of the microphone – even in the crisis.
Media Training tips from The Media Skills Workshop on Vimeo.
- Michael Drake
- Media Training Tips, Media Training Video Library
- Tagged with : media interview, media spokesperson, media training, TV interview
- Comments Off on It’s Much Different on the Other Side
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Training Based on Experience
Our media training and presentation skills training programs are based on more than 30 years experience in the media as a reporter and news anchor asking the tough questions AND as the public information officer answering reporters’ tough questions. Our presentation skills training is based on our background in broadcasting, plus several years of formal training in voice and speech, along with work as a professional narrator and presenter before groups ranging from 20 to 2500 persons.
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Our training comes with a 100% client satisfaction guarantee. If after training you do not have a greater understanding for the media, increased ability to develop and deliver your media message with greater clarity and confidence, or do not have a noticeable improvement in your presentation skills and delivery, will will refund the cost of the workshop (less out of pocket expenses such as flight, hotel, etc.). However, know that in 30-plus years of presenting this training to a myriad of clients across the country – we’ve never been asked. Ever!