What Sets Us Apart

Before you can teach it – you have to have done it.

Some former reporters offer media training, but have never had to face their own kind and deliver key messages on the other side of an interview, or answer the tough questions in a news conference, or control the media message in a crisis situation. Some firms offer media training without any of their staff having any experience actually working in a newsroom. We compare that to taking flying lessons from someone who has never flown an airplane.

The Media Skills Workshop programs are based on three decades of experience working on BOTH sides of the microphone – as a reporter, producer and host asking the tough questions, and as a public affairs officer and media spokesman responding to reporters’ questions, even in crisis situations – and on national media.

We have designed the communications agenda, written the talking points and press releases, handled hostile media, and appeared before the cameras in hundreds of media interviews on local and network media. We have conducted the news conferences and handled the crisis situations.

Media Skills Workshop courses are the most comprehensive, experience-based media training courses in the marketplace today.